2017 CAMPAIGN DATES

Date for your diary!

Bookshop Day will take place on Saturday 7th October 2017. 
 

2017 BAG DESIGNS

Iconic designer, Orla Kiely, has been revealed as the designer of this year’s Collectors’ Edition Books Are My Bag tote bag. Award-winning Gruffalo children’s illustrator, Axel Scheffler, has been announced as this year’s children’s bag designer.

BAMB READERS AWARDS

The Books Are My Bag Readers Awards will take place on Tuesday 21st November 2017. The first-ever BAMB Readers Awards took place in November 2016 and you can read about it here. 
 

What is Books Are My Bag?

BOOKS ARE MY BAG is a nationwide campaign to celebrate bookshops. This collaboration between publishers, bookshops and authors is the biggest ever promotion of bookshops. For many people bookshops conjure fond images of book readings, in-store cafes and delight at the discovery of a new author. And in fact 56% of all book buying decisions are made by consumers in a bookshop, but we must continue to celebrate - and shop in! - our high street bookshops so they are not under threat.
Why Buy Books in Your Local Bookshop?
  • You love books
  • You may be about to make a purchase you'll value for the rest of your life
  • You'll be shopping on your local high street
  • You'll be helping create local jobs
  • You might just find a book you never knew existed 
  • You'll find great gifts for friends and family
  • You can talk to real people about books they know and love
  • You'll be part of your local book-loving community  

2017 bags

Iconic designer, Orla Kiely, has been revealed as the designer of this year’s Collectors’ Edition Books Are My Bag tote bag. Award-winning Gruffalo children’s illustrator, Axel Scheffler, has been announced as this year’s children’s bag designer.


“I am so happy to have collaborated with the Bookseller’s Association, on a special edition print of Books Are My Bag. As a great lover of books and bookshops, nothing gives me more pleasure than discovering a new book, whether it’s a beautiful edition on a new favourite photographer, a great novel or a rare out of print edition. There is nothing more relaxing, inspiring or stimulating than reading and losing oneself in another world. We should all take time to read and importantly, to encourage our children to love books.” - Orla Kiely

“I am delighted to be part of this year's Books Are My Bag campaign. My Pip and Posy design celebrates a love of books that will hopefully resonate with young and old alike – and I hope encourages people to take a trip to their local bookshop.” - Axel Scheffler

 


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BAMBassadors

Our BAMBassadors are well-known book-lovers who have been photographed with our iconic BAMB tote, and who are passionate lovers of bookshops.  
Click on the banner below to see the many, many well-known faces who want bookshops on our high street to survive and thrive!

BAMBassadors