M&C Saatchi

This campaign would not have happened without the belief and the investment at M&C Saatchi of their time, expertise, wisdom, energy and creativity. Lord Maurice Saatchi is Patron of the BOOKS ARE MY BAG campaign. His book; Brutal Simplicity of Thought: How it Changed the World, is published by Ebury Press, priced £7.00 (ISBN 9780091957025).
James Lowther, Chairman of M & C Saatchi, is the campaign’s creative genius, who has led the M&CS creative team.   Special thanks are due to James and his colleagues for all their support.


The Co-Chairs of the BOOKS ARE MY BAG campaign are Baroness Gail Rebuck (Chair of Penguin Random House UK) and Patrick Neale (Jaffé & Neale Bookshop) , supported by The Booksellers Association, The Publishers Association - and additionally by The Society of Authors.


BOOKS ARE MY BAG is run by a small group of Stakeholders: Baroness Gail Rebuck (Penguin Random House UK); Patrick Neale (Jaffé & Neale Bookshop); James Lowther (M & C Saatchi); Stephen Lotinga (The Publishers Association); Tamsin Kitson (Little Brown); Alan Staton (BA); Meryl Halls (BA); Steven Williams (Midas PR).
Supporters and Special Thanks
BOOKS ARE MY BAG 2020 is generously supported by financial and in-kind contributions from:

Canongate Books

Dorling Kindersely



Nielsen Book

Penguin Random House


Simon and Schuster





Extra Special Thanks

Are due to BOOKS ARE MY BAG photographers, Juliana Johnston and Ian Sidebottom, much of whose work appears on this website. They have also provided their services free. 
Juliana can be contacted on e:,
t: 07717 733999
Ian can be contacted on e: 
t: 07590 216632
The authors and celebrities featured in the BOOKS ARE MY BAG photo campaign have generously given their time and the use of their images.