New BAMB bags for 2016

  • Posted 14/04/2016

New BAMB bags for 2016

Award winning designer Coralie Bickford-Smith,  known for creating some of the most iconic book jackets of recent years, has designed the 2016 collectors’ edition bag for Books Are My Bag, it was announced today at London Book Fair. The children’s bag, which will be produced by Egmont Publishing, will feature Winnie-the-Pooh in celebration of the best-loved bear’s 90th anniversary this year. The Best Bear in All the World, the official anthology sequel to Winnie-the-Pooh, publishes on 6th October. 

Bickford-Smith won the coveted Waterstones Book of the Year in 2015 for her debut, The Fox and The Star, an illustrated children's story. She is also acclaimed for her Penguin Classics series, which attracted worldwide attention, the Great Food series, and her interpretation of a three-volume edition of the Arabian Nights. She has been featured in Vogue, the New York Times and The Guardian.
She hopes that her design of the official 2016 bag will inspire book lovers across the country to express their love for bookshops.

She said: “Discovering books old and new brings me great joy, so I was very excited when I was asked to designing a Books Are My Bag tote for 2016. I hope my bag design encourages people to discover new delights of the printed word and to step into a bookshop more often. Local bookshops are important parts of a community - mine would not be the same without Rye Books a delightfully vibrant bookshop in East Dulwich who are always ready for a chat, and full of bookish wisdom.”

Cally Poplak, Managing Director, Egmont Publishing commented: “Egmont and ‘The Best Bear in All The World’ are delighted to support all the strornry good bookshops around the country, who do so much to inspire a love of reading amongst children.”

In addition to the two new bags for this year, Big Bookshop Parties will return on October 8th at highstreets across the country’ following Super Thursday on October 6th. Civilised Saturday - the hugely popular initiative that offers shoppers the perfect restorative to Black Friday, will also return this year on November 26th. New initiatives for Books Are My Bag 2016 will be announced shortly.