About The Campaign
BOOKS ARE MY BAG is a nationwide campaign to celebrate bookshops. This collaboration between publishers, bookshops and authors and is the biggest ever promotion of bookshops.
For many people bookshops conjure fond images of book readings, in-store cafes and delight at the discovery of a new author. In fact, 56% of all book buying decisions are made by consumers in a bookshop and high street bookshops (both chains and independents) still account for almost 40% of books bought by consumers.
Yet, many high street bookshops are under threat.
BOOKS ARE MY BAG aims to halt this process by celebrating the nation’s love of bookshops, calling on book lovers to show their support by visiting and purchasing a book from their favourite bookshop on Saturday 14th September.
Bookshops nationwide will be throwing a Big Bookshop Party on Saturday 14th September to mark the launch of Books Are My Bag – a nationwide campaign that will celebrate high street bookshops.
The campaign was inspired by the precepts of Lord Maurice Saatchi’s Brutal Simplicity of Thought, http://tinyurl.com/k3nhufc