Books Are My Bag Launches for 2014 - British Artist Tracey Emin to Design 2014 Campaign Bag 

We are delighted to announce the trade launch of Books Are My Bag 2014 with the news that award-winning British artist Tracey Emin is to design the 2014 collector’s edition Books are My Bag bag. The bags will be exclusively available from chain and independent bookshops nationwide, offering booklovers a unique platform to express their support for their local stores.

Emin will unveil the new design to consumers as part of the launch of this year’s campaign, which will run between Thursday October 9th and Saturday October 11th. The three-day festivity which will begin on Super Thursday, one of the busiest days in the publishing calendar, and will culminate in Big Bookshop Parties with An Author in Every Bookshop  on Saturday October 11th. Please click here for full press release.

About The Campaign

BOOKS ARE MY BAG is a nationwide campaign to celebrate bookshops. This collaboration between publishers, bookshops and authors and is the biggest ever promotion of bookshops. For many people bookshops conjure fond images of book readings, in-store cafes and delight at the discovery of a new author. In fact, 56% of all book buying decisions are made by consumers in a bookshop and high street bookshops (both chains and independents) still account for almost 40% of books bought by consumers. Yet, many high street bookshops are under threat.

The campaign launched in 2013 and was devised pro bono by M&C Saatchi and was inspired by the precepts of Lord Maurice Saatchi’s Brutal Simplicity of Thought, http://tinyurl.com/k3nhufc

The Bookshop Book  The Bookshop Book by Jen Campbell - The Official Book for Books Are My Bag 2014                     Books Are My Bag Official Book
  Published on Thursday 2nd October, a week before the trade launch of Books Are My Bag 2014,
  The Bookshop Book will be hitting bookshop shelves as the official book of the campaign.
  From the oldest bookshop in the world, to the smallest you could imagine, and from bookshops in
  bards to those in churches, The Bookshop Book explores the history of bookshops and books,
  reveals author favourite literary haunts and examines over two hundred weird and wonderful
  shops worldwide.
  The Bookshop Book is a love letter to bookshops all around the world. Be sure to pick up a copy!
  Jen Campbell is the author of the best-selling Weird Things Customers Say in Bookshops series, which was subsequently featured on Radio 4. She's is also an   award-winning poet and short story writer. She works at an antiquarian bookshop in London.

Constable & Robinson, £12.99
Hardback, 2nd October 2014
ISBN: 9781472116666

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